PFRU is actively seeking a strategic communications agency to assist the GoU in developing a compelling narrative around the widespread abduction of Ukrainian children. This narrative is strategically chosen for its universal appeal and relevance as a common concern, aiming to engage key nations in the Global South. The campaign seeks to underscore the human rights implications and foster dialogue in the target country, emphasizing the need to uphold human dignity in the times of crisis. The estimated maximum procurement amount within this BPA will be approximately 500,000 GBP. (Tender №100686216)