Bids are hereby invited for the following: China Integrated Marketing and PR Services Agency. Scope of Work: 1. Integrated Marketing Communications and Public Relations Services • Examine the target market segments (leisure, trade, business events, MICE and corporate) and present a China specific detailed plan to re-engage these segments through the use of effective marketing, communications and public relations; • Provide a fully integrated marketing communications planning, execution and monitoring (incl. optimization and reporting) of the annual marketing plan which includes i.e. traditional, digital, offline and social media PR expertise; • Develop content marketing plans and media messages based on sound marketing communication principles and market knowledge; • Provide strategic consultancy, idea generation, conceptualization and execution of online and offline consumer conversion campaigns; • Present measurable PR campaigns designed to address the issues outlined and how these would ultimately drive conversion across the key segments; • Position South Africa as a preferred leisure and MICE destination in China through positive media relations, including introducing favourable coverage. This must include a focus on message agenda-setting as well as consumer, trade and online media. 2. Operational Public Relations Services: • Create an ‘always on’ 24/7 media office including consumer, travel trade and KOL/influencer engagement; • Develop and maintain consumer and trade media databases of all media in China- with emphasis on tourism (a copy of this database should be made available to SA Tourism on a monthly basis); • Identify and recommend media, trade, journalists, KOL/influencers and bloggers which should be targeted for familiarization trips/hosting’s to South Africa and recommend the best activities to organize for engaging their audiences. South African Tourism intends to enter into a thirty-six (36) months contract and service level agreement with the successful bidder(s). Country: China, South Africa. Please confirm the contract number as two contract numbers were published. (Tender №93569228)